The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

January 27, 2012 | 1 min read

Rice cracker brand Sakata has today launched a Facebook competition, created by 3-Monkeys, asking fans to choose how the name should be pronounced.

The pronunciation chosen will be the one used in all future advertising and marketing campaigns.

The Facebook page asks fans to watch the two YouTube clips of people pronouncing the name in two different ways and ‘like’ the one they prefer before 29 February.


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