Mental Health

Rethink Mental Illness appoints Public Zone as digital agency


By The Drum Team, Editorial

January 27, 2012 | 2 min read

Charity Rethink Mental Illness has appointed Public Zone to an deliver its overarching digital strategy.

The agency, which specialises in not-for-profit organisations, will analyse how a refreshed digital presence can build the brand, raise awareness of the charity and issues surrounding serious mental illness, implement the new branding and improve the services the charity provides.

Public Zone will review the existing information architecture to combine microsites created to address specific needs, such as an area designed for young people affected by mental illness and another section for siblings of people with mental illness, with the new website set to launch in April.

Mark Davies, director of communications at Rethink Mental Illness, said: “Last year’s brand refresh was a move forward, and the digital overhaul is the next step in improving our services and reaching more people affected by severe mental illness. Public Zone’s combination of digital content insight and passion for our cause made it the clear choice.”

Jonathan Simmons, managing director at Public Zone, added: “With 2011 donations reportedly down 11 percent, it’s crucial that UK charities take a user-centric approach for solutions that best meets supporters’ needs, when reviewing their digital presence. Rethink Mental Illness has recognised the importance of this and embarked upon an exciting journey that will make all the difference to the people it aims to help.”

Mental Health

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