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Ad agency London Creative to appear on new BBC show

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By The Drum Team, Editorial

January 27, 2012 | 2 min read

Ad agency London Creative is to feature in new BBC series 'Alex Polizzi - the Fixer' next week.

Polizzi previously presented 'The Hotel Inspector' for Channel 5 in which she recommended ways for hotels to improve. The new show follows in the same vein but sees Polizzi dealing with a variety of companies to help improve their business.

Tuesday's episode focuses on Kettley's, a family run furniture company in Yorkshire which specifically caters for the elderly.

London Creative's team are shown researching Kettley's as a company and advising the firm on how to better sell to its audience.

Richard Teideman, CEO of London Creative, said: "It was an absolute thrill to work with Alex Polizzi and the guys at the BBC. To be able to come in and within an hour completely transform the way they approach their marketing and to see the business results from this is our greatest passion at London Creative, it’s what we love to do.”

As part of its involvement London Creative designed logos and created a new ad for Kettley's.

The episode goes out on BBC2 at 8pm on 14 February.

UPDATED: The branding for Kettley's was created by Visual Thinking and Hullabaloo, not London Creative.

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