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By The Drum Team | Editorial

January 26, 2012 | 1 min read

Vision Express is to release its latest advert as part of the ‘We’ll see you right’ campaign.

The 60 second spot, created by Dare, will support the designed 2 for 1 promotion, having gone to air on TV screens yesterday (25 January), with a 30 second editor also set to run.

The advert was directed by James Griffiths from Moxie Pictures, with media planning and buying by Walker Media.

A social media campaign has also been implemented featuring rescued dog Ripley, who has opened his own Twitter account.

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