Virgin Bingo launches new TV ad by ABF Pictures
Virgin Bingo has launched a new TV ad created by Manchester's ABF Pictures.
The production company, which is based in The Sharp Project, won the job after a rigorous creative pitch process against London-based rivals.
"The pitch process took around eight weeks," said creative director Matt Barraclough. "It was intense but very exciting. It gave us a chance to show off what we can do."
The ad was shot at The Sharp Project with the cast of 20 actors filmed against a green screen over two days. The surrounding 'make believe factory' backdrop was then created in CG over two months by the ABF team.
Barraclough said: "We wanted to be different from traditional bingo commercials, we wanted to tell a story but without taking it all too seriously. Bingo is fun, the Virgin brand is fun, I think the commercial is too."
ABF has also been commissioned to create a new TV commercial for Vistaprint, to be shot in February, and campaigns for online casino Roxy Palace and comparison site Simplify Digital.