Specsavers puts focus on £39m media account
High Street optician Specsavers has announced that it is to review its £39m UK media planning and buying business.
The business is currently split between national and regional activity with MEC responsible for the former and MediaCom the latter.
Specsavers global marketing director Richard Holmes and marketing director Tim Orton are leading the hunt, part of a wider reappraisal of all its suppliers.
A number of agencies have already been approached with a series of appraisals scheuled for next week – both incumbents amongst them.
Famous for their ‘should’ve gone to Specsavers’ strapline the brand recently featured a naked man running into a steamy sauna, only to discover he’d stumbled into a Gordon Ramsay restaurant.