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Slipstream creates new websites for British Triathlon

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By The Drum Team, Editorial

January 26, 2012 | 1 min read

Digital agency Slipstream has created new websites for British Triathlon, Triathlon England and Welsh Triathlon as the sport's bodies prepare for a busy year ahead with the London 2012 Olympic Games.

Slipstream got to work after an in-depth consultation and audit with Home Nation members and staff, triathletes, the British sporting public and those working at the National Peformance Centre in Loughborough.

Jem Lawson, chair of Triathlon England, said: "Each of the new sites will greatly increase the accessibility of our sport as we expect awareness of triathlon to grow significantly over the next 12 months.

"The Triathlon England website will be a vital resource for the organisation to build its profile within the triathlon community and help us deliver greater value for money to our members."

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