Mediacom hires new chief executive for Latin America
MediaCom has named named Fernando Emilio Silva as its new chief executive for Latin America.
Silva, who was previously chairman of Vivaki for Mexico, Central America and the Caribbean, will join the agency on 1 March. He will lead a team across five offices in LatAm.
Before Vivaki the Argentine was managing director for OMD International LatAm.
"Fernando has an exceptional track record of delivering fantastic client service and growing agencies across the region. I am delighted that he is joining our team and know that he is the ideal fit for MediaCom LatAm," said Stephen Allan, CEO and chairman of MediaCom Worldwide.