Media Corp agrees online gaming partnership with Hippodrome Casino
Gaming and advertising group Media Corp has signed a contract with casino the Hippodrome to provide a suite of games, including online casino and poker games.
The games will soon be launched alongside a £40m redevelopment of the Hippodrome Casino in London, with the partnership, based on a revenue sharing basis, being forcast to generate 100,000 new customers each year, and £12 million within the first year of the deal, that begins on 1 April.
Media Corp will provide Hippodrome Casino with a branded online offering, with further gaming products, including sports betting and Bingo to be added last this year. Media Corp will also maintain the software, all financial transactions and customer support. Hippodrome Casino customers will also be able to make cash deposits and withdrawals from accounts online through the Casino.
A marketing campaign will be run by Hippodrome Casino across a range of media, including outdoor, TV and print, as well as on-site promotional vouchers and media within the casino offering online sign up incentives.