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Gyro Manchester wins Powwownow

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By The Drum Team | Editorial

January 26, 2012 | 1 min read

Gyro Manchester has won a three-way pitch to become lead strategic and creative agency for Powwownow, the free conference call provider.

The agency is now working on a campaign that will span press, radio, outdoor and field advertising. It will be targeted at end users and decision makers in small and medium-sized businesses.

Gyro has also been tasked with developing "a big, bold creative platform" that will underpin all Powwownow's campaigns throughout the year.

The agency's client services director, Tara Chandra, said: “Powwownow’s brand personality – quirky and fun, disruptive and original – is any creative’s dream and Andrew and his team are daring and entrepreneurial like us – we’re already having a lot of fun working on this."

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