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FX UK commissions Red Bee Media with first companion app for The Walking Dead


By The Drum Team, Editorial

January 26, 2012 | 2 min read

The first companion app to The Walking Dead has been commissioned by satellite broadcast FX UK.

Red Bee Media is to produce the app ahead of the premier of Season 2 on FX UK next month, with the aim of offering its audience a new, social way to engage with the series.

The app will include features such as the ability to predict the number of zombie kills in each episode, select and watch previous zombie kills, according to episode, character or weapon and view trailers of upcoming episodes.

Cecilia Parker, general manager of FX UK, commented: “The Walking Dead is such a fertile property online already that developing that discussion further on to the next level of engagement without compromising the viewing experience was a natural next step for us. Red Bee Media were the ideal partners given their wealth of experience in second screen activity. We are incredibly excited to launch the channel’s first ever IOS app on February 3, just in time for the airing of the second part of season 2 on Friday, February 17. We hope the fans take part.”

Bill Patrizio, CEO, Red Bee Media added: “We are proud to work with FX UK to deliver this cutting-edge, first of its kind, second screen experience to consumers across the UK. The convergence of mobile and social technological innovation and consumer adoption is effecting dramatic changes to nearly every aspect of the industry. It is now widely acknowledged that multi-tasking in front of the TV is increasingly commonplace and research tells us that 60%[1] of people in the UK concurrently watch TV and go online at least two or three times a week. This provides us with an opportunity to help our partners to build lasting relationships between their content and consumers by offering a new dimension in engagement that fuels excitement, deepens experiences and extends consumers’ enjoyment without detracting from the main screen.”

The app will be made available for free on 3 February on both iPhone and iPad platforms.

the Walking Dead FX

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