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Royal Highland Show

Fife-based PR agency win RHASS account

By Hamish Mackay

January 26, 2012 | 2 min read

Fife-based O’Leary RM Public Relations has won the PR account for the Royal Highland and Agricultural Society of Scotland (RHASS) following a three-way pitch.

The account will see the agency’s two principals – Ross Muir and Judith O’Leary – working with the RHASS chief executive Stephen Hutt to raise awareness and understanding of the society and its £250 million contribution to the Scottish economy.

Included in the brief is raising the profile of the society’s events business - The Royal Highland Centre; its educational arm - The Royal Highland Education Trust.

And Scotland’s largest outdoor event, The Royal Highland Show which last year attracted more than 187,000 visitors.

The agency will also provide communications support to the Society as it embarks on the first phase of its £30 million investment in creating a world-class events space at The Royal Highland Centre adjacent to Edinburgh Airport.

Hutt said: “It was a complicated brief spanning many audiences, however, O’Leary RM Public Relations demonstrated clarity of thinking and creative flair combined with a deep understanding of the organisation.”

The Society has over 15,000 members and is regarded as one of the most influential organisations representing Scotland’s agricultural sector.

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