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Tourism Ireland set to implement year-long marketing campaign


By The Drum Team, Editorial

January 25, 2012 | 2 min read

A direct marketing campaign is to be run by Tourism Ireland this month, targeting experienced travellers.

The campaign will include above-the-line activity from Publicis and below-the-line by Indicia which will include direct mail, email and social media over a year long, two stage strategy,

The creative campaign will celebrate key cultural events taking place in Northern Ireland this year, including the Titanic Belfast Festival, Peace One Day concert and the 50th Belfast Festival at Queen’s University.

Cathy Grant, Group account director for Indicia, commented: “We have a long-standing relationship with Tourism Ireland and worked closely with their marketing team to create a DM campaign that will put Northern Ireland on the map as an exciting holiday destination and replicate our previous award-winning successes.”


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