Time Out appoints Red Bee Media to create online social TV guide
Time Out has appointed Red Bee Media to launch the UK’s first ever integrated social TV guide, powered by the agency’s new RedDiscover technology.
The Time Out TV guide has been developed to harness the growing use of social media, and will aim to integrate traditional TV listings with social networks, Facebook and Twitter, allowing users to engage with their friends and connections in real time.
It will allow users to login, ‘like’ programmes and see what their friends ‘like’, share, recommend and ‘favourite’ content. Users will also be able to see what programmes are trending on Twitter and what people are saying about them.
Tim Arthur, editor in chief of Time Out, said: “We are incredibly excited about working with Red Bee Media on our new online TV guide. Time Out has a long tradition of covering TV in the magazine with our unique voice and critical eye. It’s great to now be able to bring this to a much wider audience online.”
According to Red Bee, RedDiscover provides broadcasters, platforms and content owners with a range of discovery solutions that help consumers to proactively find the content they want to watch both on live TV and on demand, and guide them to new content and related services on every platform and screen.
The agency has also been selected by Dutch publishing house, Veronica Publishing B.V., to create and launch the first integrated social TV guide in the Netherlands using the technology.
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