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STV to integrate Facebook function to share online content

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By The Drum Team | Editorial

January 25, 2012 | 2 min read

STV is set to use Facebook to promote its free content through its STVPlayer on-demand platform and allow friends to recommend content to friends and family.

The use of Facebook will allow the broadcaster to share STV Player videos on their Facebook Timeline, including Coronations Street, X-Factor and STV’s News at Six and Scotland Tonight.

Alistair Brown, chief technology officer at STV said: “Making STV content available anytime and anywhere, and free of charge, to our audiences is core to our business philosophy. We are delighted to be making use of the Facebook Platform in this way - allowing people to share, recommend and discover the very best of STV national and regional content - and we will continue to enhance the social aspects of STV Player moving forward.”

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