Sky Sports agrees content deal with Suzuki to promote new Suzuki Swift

Sky Sports and Suzuki have released a one-off promotion of the new Swift Sport through ‘The New Suzuki Swift Sport Boot Camp’ series.

The concept, brokered by Gemma Abrahams from advertising agency Nexus|Hand David Kilbey at Sky Media, will see Tubes from Soccer AM and Fenners from Take It Like a Fan, go head-to-head during a series of football training exercises, including a high speed slalom and penalty shoots outs.

The six-week campaign will include an online hub featuring video content, an a competition to win a new Suzuki Swift Sport, as well as football tickets and an iPad2.

A 30 second TV sport will also air from 28 January to drive traffic to the online hub, running every Saturday and Sunday on Sky Sports 1 & 2 and Sky Sports News during football centred programming.

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