Publicis Group acquires Russian agency The Creative Factory


By The Drum Team, Editorial

January 25, 2012 | 1 min read

Publicis Groupe has today confirmed the acquisition of The Creative Factory, a marketing and advertising agency in Moscow.

Founded in 2001, The Creative Factory has 48 staff and clients including Burger King, IKEA, Nike and Uniqlo. The agency will now become part of Saatchi & Saatchi Russia.

Founders Alex Shifrin and Sam Rothman will stay on with Saatchi & Saatchi as managing directors and will report to Shannon Cullum, Saatchi & Saatchi Russia’s CEO.

"We firmly believe that Russia will continue to deliver powerful growth for our clients,” said Maurice Lévy, chairman and CEO of Publicis Groupe.

“Russia was the world’s eleventh largest advertising market in 2011; in 2013 it will be the tenth, and by 2014 we expect it to upgrade to the ninth place. Our clients deserve the most ingenious and compelling campaigns that can be devised, and this acquisition will strengthen our ability to deliver them."


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