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First TransPennine Express adds new location services to mobile site

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By The Drum Team, Editorial

January 25, 2012 | 1 min read

Train operator First TransPennine Express has relaunched its mobile website to offer passengers more location-based information.

Visitors to m.tpexress.co.uk can now find onward travel options, details of nearby cafes, restaurants, shops and taxi services and local weather conditions.

It also provides customers with links to nearby bus operators and flight information for Manchester International Airport.

Nick Donovan, FTPE's managing director, said: “Previously our mobile website provided customers with live train arrival and departure information and we have now added to this with data feeds that will help customers complete their onward journey.

“We recognise by providing information about what is in and around the station will mean that we are able to enhance our customer’s travel experience with FTPE.”



The new features have been developed in partnership with Manchester-based digital agency Code Computerlove.

Code account director Ian Rabagliati said: "The improvements are grounded in customer insight and analytics that show the number of people accessing FTPE’s site via mobiles is increasing daily."

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