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Channel 4

Channel 4 to increase programming budget to £450m this year


By The Drum Team, Editorial

January 25, 2012 | 1 min read

Channel 4is to announce that it will increase its programming budget to £450m this year so it can address its 10% drop in viewing by 16-34-year-olds.

Media buying agency sources told The Guardian that the flagship channel was down almost 10% year on year on commercial impacts among young people – the demographic the broadcaster changes a premium to reach.

Rivals such as ITV and Channel 5 have seen an increase of about 2% a year on the same demographic.

It has been rumoured that the broadcaster is considering launching a repeats channel.

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