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Brandhouse creates identity for weight-loss programme Momenta

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By The Drum Team, Editorial

January 25, 2012 | 1 min read

Brandhouse has created the brand strategy and identity for weight-loss programme Momenta.

Tasked with developing a brand strategy to engage both health club operators and consumers, Brandhouse has developed a brand story and creative identity bringing together the three key elements of weight management - behavioural change, exercise and nutrition.

Mark Rae, business development director at Brandhouse, said: "Our approach is designed to engage the target market on a higher emotional level as we wanted to illustrate that Momenta provides a practical and long-term solution, and empowers participants to maintain their weight management for life.”

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