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Wrigley Extra

Wrigley to re-run Food Creatures ad as part of multi-million pound ATL campaign


By The Drum Team, Editorial

January 24, 2012 | 2 min read

Wrigley has announced that it will re-run its Food Creatures ad, created by AMV BBDO, until 5 February as part of its multi-million pound above the line campaign for the Extra brand which it has planned for 2012.

It has been revealed that the campaign will see the brand on TV for 27 weeks of the year, with the Food Creatures ad to feature during programmes such as Coronation Street and Dancing on Ice.

The re-running of the ad comes before the launch of Extra Strawberry next month.

The creative, which reinforces Wrigley’s Eat, Drink, Chew message in a new end frame, promotes the oral care benefits of chewing Extra sugar-free gum during the day and after eating and drinking to help neutralise plaque acid.

Duncan McCulloch, Wrigley sales director, said: “Extra is a hugely successful brand for Wrigley and one we’ll continue to invest in throughout 2012 and beyond to help drive category growth and boost retailer profits.

“Gum is one of the most impulsive categories; in fact it’s four times more impulsive than other confectionery products and has a high rate of sale. I’d urge you to regularly check your display to ensure Extra is well stocked and has prime position at the tillpoint; especially given our advert is on air this month.”

Wrigley Extra

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