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SKV to handle PR for Powerspin


By The Drum Team, Editorial

January 24, 2012 | 1 min read

SKV Communications has been appointed to handle consumer PR for Powerspin, a new hand-held exercise device.

The Manchester PR agency will target national, consumer and fitness media titles.

It will also manage Powerspin's Facebook activity and Twitter feed and seek to engage bloggers with the brand.

SKV director Geraldine Vesey said: “We have developed a comprehensive multi platform communications strategy for Powerspin to ensure it gets talked about by the wide target market that it will appeal to."


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