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Festival Republic

Latitude festival to be promoted by Midas PR

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By The Drum Team, Editorial

January 24, 2012 | 1 min read

Festival Republic has appointed Midas PR to promote this year's Latitude festival to a wider range of arts, cultural and lifestyle media.

The agency will work with Festival Republic's marketing team and specialist music broadcast agency FMG to promote the festival, which takes place in July.

Melvin Benn, founder and creator of Latitude and MD of Festival Republic, said: "We were impressed by the way Midas turned a forensic analysis of our target audiences into creative campaign ideas to communicate Latitude’s vibrancy and variety to new areas of the media."

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