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ITV develops new sales strategy for London and regional sales teams


By Stephen Lepitak, -

January 24, 2012 | 3 min read

ITV has announced a new regional sales structure which aims to closer align its sales functions outside of London and ITV Commercial.

The regional sales division will be rebranded to become Business Development (Nations & Regions), and will aim to drive the core and multiplatform business through the building of customer relationships.

The structure and strategy of the London commercial team will also be altered to see it work more collaboratively with clients and agencies, while the regional team will focus on becoming a multi-disciplined’ sales function across Business Development, Trading & Activation and Creative Multiplatform Solutions.

Regional sales director Jason Spencer, commented: “The changes outlined today reflect the evolving needs of advertisers and agencies in a multiplatform world. This new structure is about ensuring that we continue to find better ways to turn our insight, ideas and service into competitive advantage for our agencies and clients outside London, in order to help them grow their business.”

The changes will include an expansion within the Manchester office, which will become a centralised hub for Creative Multiplatform Soltutions and Trading & Activation. The offices in Carlisle and Newcastle will be merged, based in Newcastle, while offices in Plymouth, Bristol and Cardiff will also be merged and based in Bristol.

It is understood that a small number of roles will be made redundant as a result of the mergers.

Kelly Williams, Group Commercial Sales Director, ITV said: “The regions are a vital part of ITV Commercial’s DNA and our regional clients contribute massively to the success of the business. These changes will allow Jason and his talented teams across the UK to transform how they work with clients to meet their marketing needs and also align them more closely with the goals and vision of the London operation.”

With the implementation of the new structure, Karen Novak has been appointed as trading & activation controller, working in Manchester, while Denver Logan will take the role of business development controller, overseeing Birmingham, Wales & West, Southampton and Norwich. Other changes will include Emma Price and Rebecca O’Malley, who will share the business development controller role, responsible for Manchester and Leeds, while a business development controller, with responsibility for Manchester and Great North, and creative multiplatform controller roles are to be recruited.

Yesterday the departure of commercial director Jonathan Rogers after 12 years, was announced. He is set to join sports rights agency Pitch International.


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