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First4Lawyers hands media account for MEC Manchester


By The Drum Team, Editorial

January 24, 2012 | 2 min read

Personal injury law specialist firm First4lawyers has appointed MEC Manchester to handle its media planning and buying.

The brief will see the agency handle the DRTV services for First4lawters, with a new £6m campaign, featuring presenter Andrew Castle.

Mick Style, managing director, MEC Manchester, says: “We have a wealth of understanding and experience when it comes to customer acquisition and feel we can help First4lawyers achieve even greater success. We’re excited to be working with First4lawyers as they continue their growth strategy of carefully matching potential compensation claims customers with solicitors offering the expertise they require.”


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