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Edgbaston Stadium looks to bowl over cricket fans with Android app


By The Drum Team, Editorial

January 24, 2012 | 2 min read

Edgbaston cricket ground in Birmingham has launched a new mobile app for Android phones.

Designed and built by Cricket World Media, the app features cricket news and video interviews from Warwickshire County Cricket Club players past and present such as England star Ian Bell.

It also allows fans to buy tickets for the three England international fixtures which Edgbaston will host this summer.

James McLaughlin, commercial director at Edgbaston, said: “By investing in new technology we’re enhancing our customer experience. We’ve made the ticketing process even easier but also ensure that fans get the latest Warwickshire and England news wherever they may be."

Edgbaston already has an iPhone app which launched ahead of the third test match between England and India last summer. McLaughlin added that further updates are in the pipeline.

He said: "While we have now taken the app onto Android and iPhone, both versions will receive substantial updates in the coming months and we will also roll out to Blackberry and Windows Phone platforms to enable even more mobile users to keep in touch with the latest news at Edgbaston.”

To date Edgbaston's apps have been downloaed 4,000 times.


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