By The Drum Team, Editorial

January 23, 2012 | 1 min read

The new ad for Snickers, featuring Dynasty actresses Joan Collins and Stephanie Beacham, has been unveiled by AMV BBDO.

The pair replace Mr T as the face of the chocolate bar, and introduce the new tagline ‘You’re not you when you’re hungry’.

Set in a changing room, Collins accuses a team-mate of stealing her deodorant. She is given a Snickers bar to eat because she is ‘acting like a diva’ and transforms back into a football player.

Yesterday, Katie Price’s Twitter account was ‘hijacked’ by Snickers as part of the campaign, with followers becoming confused about the tweets on the Eurozone debt crisis.

Snickers Joan Collins

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