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New identity designed for the Teenage Cancer Trust


By The Drum Team, Editorial

January 23, 2012 | 2 min read

A new identity has been created for Teenage Cancer Trust, which aims to help improve the quality of life and chances of survival amongst young people diagnosed with the disease.

The identity, created by The Cernis Collective, working with Why Not Associates, aims to improve the impact, visibility and flexibility of the brand, and have been designed to communicate the charity’s youthful and optimistic approach.

The branding was previewed during fundraising collections at one of the charity’s corporate partners, Argos over the weekend, before being place on the charity’s website social media channels today (23 January.)

Catherine Cullen, director of communications for Teenage Cancer Trust, commented: “Teenage Cancer Trust is an amazing charity with a fantastic heritage but more than ever we need to stand out in a very crowded market. We wanted to make sure that our brand reflected the energy and passion of the young people we support as well as our fundraisers and staff who make our work possible. We’re very excited about its potential to inspire our long term supporters, unlock income, introduce us to a whole new audience and ultimately help transform the lives of young people with cancer.”

Justin Cernis, founder of The Cernis Collective, added: “We set out to develop an identity that was practical and versatile and worked across a multitude of touchpoints ranging from the clinical environment of Teenage Cancer Trust units to the annual concerts at the Royal Albert Hall as well as a diverse range of partners and stakeholders. We wanted to convey the values and personality of Teenage Cancer Trust in a confident and modern way – but more so create a strong branding device for the organisation.”

The charity will however retail its blue logo that has been used for the last 21 years, as a heritage mark that will continue to be used on some communications material.


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