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Cheryl Cole L'Oreal

L’Oréal Paris and Cheryl Cole unveil mascara ad with McCann London

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By The Drum Team, Editorial

January 23, 2012 | 1 min read

A campaign to promote the new L’Oréal Paris False Lash Telescopic mascara has been created by McCann London, with the tagline ‘Off The Scale’.

The TV, press and digital campaign features Cheryl Cole Cheryl inviting viewers to “play on a whole new scale”.

The print campaign, for magazines and national press, was shot by Rankin. A ‘behind the scenes’ film of the making of the TV spot has been created for social media.

Media planning and buying for the campaign was handled by Zenith.

Cheryl Cole L'Oreal

Content created with:

McCann Erickson Central

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