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Infographic: Finance, retail and travel industries spent the most of Google ads last year


By Ishbel Macleod, PR and social media consultant

January 23, 2012 | 1 min read

WordStream has created an infographic showing where Google made their $37.9 billion in 2011 advertising revenues.

The sector which spent the most on advertising was finance and insurance, which spent $4.0 billion, with example keywords including “self employed health insurance”, “cheap car insurance”, “credit cards for bad credit”, followed by the retail and general merchandise sector, with travel and tourism coming third.

The top five advertisers in each industry and their estimated spend was obtained by using data from, then applying the same categorization analysis.

What Industries Contributed to Google's Billion in Revenues? [INFOGRAPHIC]

© WordStream, a Google AdWords partner company.

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