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YouGov Department of Work and Pensions

The Department of Work and Pensions releases £11m campaign

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By The Drum Team, Editorial

January 23, 2012 | 1 min read

The Department of Work and Pensions has released an £11m marketing campaign to highlight the beginning of its automatic enrolment into workplace pension scheme.

The campaign, by DDB London, will roll out across press, radio and outdoor and direct people to seek further information at the Direct Gov website, with the scheme itself set to run in October.

Manning Gottlieb OMD was media planner and buyer for the campaign.

YouGov Department of Work and Pensions

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