The Drum Awards Festival - Official Deadline

-d -h -min -sec


Creative professionals work the longest hours but 50% are happy in their jobs


By The Drum Team, Editorial

January 23, 2012 | 2 min read

According to research by Mars Drinks UK, the average creative professional works for eight hours 13 minutes a day, sends 28 emails, spends just over 12 minutes on social media sites, and dreads their computer crashing.

Researchers for Mars Drinks UK asked 2001 male and female office workers across Britain about their average work day, including employees in marketing, finance, creative, HR, legal and IT sectors.

It was discovered that despite the average workday for those in the creative professions being roughly 45 minutes longer than the typical office worker, with a lunch break that is three and a half minutes shorter, 50% said that they are happy in their jobs. Only 6% said that they hated where they work.

Jenni Morgan, trade marketing manager for Mars Drinks UK, said: “Our office census provides a fascinating detailed insight into the working day of a creative office worker, and it is a welcome relief to learn that the majority of employees are happy in their jobs. Our results also show that we are working longer hours than ever before but this has not dented our enjoyment of the job.”

Throughout the day, creative workers receive 31 emails and send 28, both make and receive 24 phone calls and drink an average of three cups of tea or coffee.

It was found that IT issues are the biggest office irritant, including computers and printers inexplicably crashing, followed by colleagues who gossip when they should be working. There is an average of 1.5 disagreements with colleagues a day.

Creative workers said they have been in their current position for an average of six years and eight months, one month lower than the national average.


More from Mars

View all


Industry insights

View all
Add your own content +