Enders Analysis signal confidence in Google financials
Enders Analysis have published their take on Google’s likely future prospects after the search firm revealed UK revenue growth of 23% to £676m in the fourth quarter of 2011.
This pace of growth saw the firm coin in £2,252m over the full year, a 20% increase on 2010 and just twp percent below Enders November estimate.
This reflected a 25% rise in year-on-year revenue globally, aided in no small part by a strong performance in mobile and display advertising which helped ameliorate rising costs.
Looking to the future Enders stated: “Our growth forecasts for Google’s UK revenue remain unchanged; we expect UK internet ad spend to rise from £4.7 billion last year to £5.8 billion by 2013, representing 35% of total advertising, as print continues to fall.”