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Parker Sandford creates new site for The Claim Zone

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By The Drum Team, Editorial

January 20, 2012 | 1 min read

Digital marketing agency Parker Sandford has launched a new website for The Claim Zone.

The claims firm appointed the agency to design and develop a website which would allow the public to assess in moments whether they were entitled to compensation.

Scott Winstanley, head of digital at Parker Sandford, said: “It was important that we made The Claim Zone easy to navigate whilst displaying accurate information in a way that visitors could engage with.

"We created the site, working to precise guidelines requested by the client, which included: specific site map, design and layout preferences and SEO parameters. We created a Compensation Calculator and an ‘Express Claim Form’ to help make the claims process as clear and simple as possible for the user."

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