The Sun

No decision around introduction of a paywall for The Sun reveals News International's digital product director


By The Drum Team, Editorial

January 20, 2012 | 2 min read

No decision has yet been put in place by News International around the possibility of a paywall being implemented for The Sun.

Paid Content, which spoke to Nick Bell, digital product director for News International, revealed that so far no plans had been put in place for The Sun’s website to follow that of its sister sites, the now-defunct News of the World and The Times, and erect a paywall.

“There’s a lot of learnings we can take from the News Of The World. One thing we did learn was that it’s very difficult to have a one-day proposition - you’re constantly trying to recruit that audience on a Sunday. If you look at The Times and Sunday Times, although they’re separate brands, you get access to both,” Bell said before adding that The Sun website would be a product that the company would look to invest in in coming months and years.

Last week, The Sun released an Android app which would charge subscription costs, with the first month set at 69p, before rising to £4.99.

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