James Roles, head of client development at News International has joined JCDecaux to head up its client team.
Working in the newly created senior position, Roles will work across the portfolio of JCDecaux, reporting to managing director of sales, Spencer Berwin. He will head up the client team of four, which will include business development director Isabel Howett and three new recruits.
He will also work with the UK and JCDecaux OneWorld sales teams to develop new business and keep clients up to speed with changes in the Outdoor marketplace.
Spencer Berwin, said, “It is great to have James on board at this key time for Outdoor. His breadth of experience will be invaluable as digital Outdoor continues to expand and clients increasingly look to Outdoor to provide new ways to engage with their audiences. James’ expertise will be crucial in helping clients to maximise their Outdoor investment and access the best sites.”
James Roles added, “I’m very excited about the opportunity to work at the UK’s leading out-of-home company at a time when the medium is undergoing rapid change thanks to the investment in new formats and technologies. I’m looking forward to working with clients in this dynamic sector and to helping grow JCDecaux’s business.”