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By Ishbel Macleod, PR and social media consultant

January 20, 2012 | 2 min read

A look at LG’s promotion of the Kompressor Plus vacuum in its ‘expose’ of the fashion industry.

One way to know that an ad campaign is loved by the public is if it goes viral. And the ads which tend to go viral the quickest are the ones that tickle the funny bone.

It seems like LG has decided to go with this formula in an ad for their Kompressor Plus vacuum, created by George Patterson Y&R Sydney.

The tongue-in-cheek ad from Australia, suggested for a nomination in the Chip Shop Awards, shows how the suction technology of the vacuum cleaner is so good that it is used in the fashion industry during shoots, instead of having to worry about that pesky photoshopping afterwards.

A bikini clad girl is seen posing for the camera, while a poor assistant uses the vacuum to keep her looking thin. When the machine is turned off at the end of the shoot, the suction power of the LG Kompressor Plus is revealed.

Is it likely to make some people wince? Yes, undoubtedly, but it has got people talking about it and that is definitely what the agency was hoping for.

According to AdNews, LG’s advert has had 1.2 million views on YouTube in the last two weeks, with almost 60,000 Facebook shares and over 800 tweets.

The only problem? The ad, which compares the LG Kompressor Plus to a Dyson, is getting referred to as ‘the Dyson ad’ in a lot of tweets and versions of the commercial on YouTube.

Despite this, the advert was undeniably taking off as one of the most popular ad clips so far this year, although the unveiling of Volkswagen’s ‘The Bark Side’ campaign might change that…

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