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iD Experiential appoints business growth consultant

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By The Drum Team, Editorial

January 20, 2012 | 2 min read

iD Experiential has increased its senior management team with the appointment of former Engine Group executive Barnett Fletcher as business growth consultant.

This appointment is the tenth for the agency this month, with previous appointments covering areas such as business support and account management.

In his new role Fletcher will be responsible for the developing of business in new sectors for the agency such as technology, financial services and automotive, as well as developing experiential opportunities within sponsorship activation.

Paul Ephremsen, iD Experiential CE, said: “We are extremely excited to have Barnett as part of our senior team. He has been in the experiential sector since the beginning and his experience is unrivalled. Barnett is bursting with energy and ideas and with his help we look forward to developing some inspired campaigns in 2012.”

Barnett Fletcher added: “I am delighted to be assisting my friends at iD. I have watched them grow from the early nineties whilst running my own companies in the sector and I feel have ‘unfinished business'. iD are a very talented and well respected agency who do great work for great brands and I hope to add some additional clients and expertise to help them in the next phase of their continued growth.”

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