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The Drum 20 Jan 2012: Subscribers can download a PDF of the full issue here


By The Drum, Editorial

January 20, 2012 | 2 min read

Subscribers: download your copy of the latest issue of The Drum for free here.

In this issue, The Drum catches up with fashion designer and founder of iconic brand Red or Dead Wayne Hemingway, to discuss why retailers need to reinvent themselves in order to grow and meet the pace of change.We also speak to Manchester City F.C.'s head of marketing, Julian Pate, and head of digital, Richard Ayres to find out how they are establishing the club as an entertainment brand to rival Disney and Red Bull.As well as this, The Drum’s feature on strange job titles brings you a selection of the weird and the wonderful in terms of creative industry titles – from Head of Chaos to The Big Cheese.The magazine’s agenda pages also contain the following insights:Social Media
  • Employees could face action over social media vetting
  • Facebook suffers 7% decline in UK
  • The results of a report into use of apps in the UK workplace – 74% of marketing decision-makers say that apps will be common in the workplace in the next three years
  • 70% of company sites not optimised for mobile
  • Women in senior roles at ad agencies down by 3.5%
  • 150 agencies vie for £5k Creative England rebrand brief

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