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DC Comics unveils new identity

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By The Drum Team, Editorial

January 20, 2012 | 1 min read

DC Comics has unveiled a new logo, for the second time this decade.

The new design features the letter D being ‘peeled back’ to reveal the letter C, and replaces the logo introduced in 2005 where DC appeared in white, with a blue outline and a shooting star appearing in a circle around the letters.

It was created by John Rood, DC Entertainment’s executive vice president of sales, marketing, and business development, and Amit Desai, senior vice president of franchise management, in collaboration with Landor Associates.

Rood and Desai spent most of last year talking to DC and Warner Bros. divisions and conducting focus groups of fans and specific demographics to find out what they thought of the suggested logo.

FastCoCreate has revealed that the brand will be implemented in phases, with different versions for different comics.

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