The Drum brings you a round-up of some of the interesting creative work from recent campaigns.
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Keltie Cochrane has won an illustration contract with American wine brand Trinchero Family Estates, creating all point of sale illustrations for the firm’s advertising for its Ménage a Trois range of wines. The illustrations mix retro styling with an up-to-date look and feel, creating an overall design different from anything else on the market.
Sports brand Gola Classics has launched a new ad campaign celebrating its British heritage. Created by Huddersfield agency Sharp, the new ads feature models striking sporting poses at iconic London locations including the London Eye, Tower Bridge, Trafalgar Square and the Houses of Parliament.
Twinings Green Tea range has relaunched with a new pack design created by BrandOpus. BrandOpus commissioned fashion illustrator Tobie Giddio, who has previously worked for Alexander McQueen, Vogue and Tiffany & Co, to create ink designs for the 15 different blends.
Of Creative has completed the branding for Crispin House property development in Leeds. Of Creative worked with calligrapher, typographer and illustrator Peter Horridge to create an illustrative identity referencing the building’s shoemaking past as well as its envisioned future and a sense of Americana.
Nike has launched a new campaign urging the public to ‘make it count’ and reveal their personal pledges on Twitter. Created by Wieden + Kennedy London and AKQA, the campaign features athletes such as Mark Cavendish and Paula Radclliffe. Campaign posters each feature an image of the athlete training, with their pledge written across the image. Each athlete’s Twitter handle and the hashtag #makeitcount are included at the bottom. Photography was by Adam Hinton.
Marque has conceived the name, positioning, branding and launch materials for the Lumiere – an apartment building in the Tien Mu area of Taipei. The first piece of literature is a 200-page book celebrating the process, fabric and place of the project designed by Calvin Tsao of Tsao and McKown. Photography of the architect’s studio in Manhattan is beautifully juxtaposed with the beautiful landscape photography of the Tien Mu district in Taipei, the local artisans and Calvin Tsao’s architecture at The Lumiere.
Mash Creative has unveiled its 2012 ‘hours’ calendar – the last in a series of three calendar prints and an evolution from 2010’s ‘seconds’ and 2011’s ‘minutes’. The limited edition of 50 posters has been screen printed by Dan Mather in metallic gold, white and clear varnish on GF Smith black plike.
AAD has designed Culture Ireland’s APAP programme as part of its ongoing branding and creative direction for the government agency. The communications are underpinned with a sense of quality and weight, with different colored and embossed short covers and changing artists’ images keeping the series fresh and relevant.
NHS Blackpool has launched a new campaign encouraging young people in the area to get tested for chlamydia. The movie-style posters have been created by design agency 2am and will run in the bathrooms of the Litten Tree and Yates’ bars in the town’s busiest drinking district. The placing of the ads was planned by Out of Home International. The posters promote a competition to win a free cinema ticket for each person who completes the test and include a QR code which can be scanned for more information and to download an iPhone app.
Morrisons’ entry level ‘value’ range has been rebranded by Coley Porter Bell as part of the retailer’s strategic overhaul. The aim of the redesign, which will be rolled out over the next 18 months, is to strengthen the Morrisons brand and increase brand value by transforming Morrisons’ own label into a coherent own-brand. Renamed ‘M Savers’, the new designs express the Morrisons brand with an iconic charcoal grey roundel bearing the letter M in white. This is accompanied by hand-crafted product illustrations of product silhouettes and shapes in a naivist style. The background is white, with the illustrations in bright colours.
Officemilano, a small art direction studio based in Milan, has been asked by the Cartoraama Group to create a new brand of notebooks that use Repap, a new material that uses stone instead of tree pulp to produce paper. The result is a the Ogami brand and a capsule collection of four covers inspired by vintage graphics; each one presenting a quote from a great artist of the past.
Manchester City Council has launched a cheeky sexual health campaign aimed at youngsters in the city. Created by the council’s inhouse agency m-four, the visual puns dotted around the city aim to get Mancunian teenagers thinking about contraception when they are planning a night out. The posters promote the Any Plans Tonight website, which acts a guide to contraception and sexual health in Manchester.
