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Wikipedia traffic increases during blackout

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By John Glenday | Reporter

January 19, 2012 | 1 min read

There may have been nothing on it but despite a singular lack of content Wikipedia actually gained traffic yesterday as opposed to the day before.

Hullabaloo surrounding Wikipedia’s decision to close down its English language operations for 24hrs saw its total number of unique visitors substantially increase as people logged in to see what all the fuss was about.

Web analysts ZScaler said of their findings: “From the above stats we are able to visually represent the Wikipedia protest and the Internet community's "rubber necking" behavior in which the number of visitors increase but the transactions per vistor decreases.

“While not the goal of Wikipedia's protest, from a media and public relations standpoint these types of Internet events can stand to be beneficial or even lucrative. It is interesting to see this type of increase in traffic, and we will update this post with any additional interesting details that we see throughout the day.”

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