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By Ishbel Macleod, PR and social media consultant

January 19, 2012 | 1 min read

Following the success of Volkswagen’s The Dark Side campaign last year, featuring a little boy attempting to use the force, the car company has released a new Star Wars themed teaser ad in the run up to the Superbowl.

‘The Bark Side’ ad by LA Deutsch, which is already trending on Twitter, features 11 dogs barking along to The Imperial March. Look out for the Star Wars costumes that some of the dogs have donned to get into their roles.

If this is a teaser, we are looking forward to what the actual Superbowl ad will be, with Volkswagen keeping it criptic on YouTube: “Keep an eye out for our 2012 Game Day commercial—it will all make sense.”

Volkswagen Star Wars Super Bowl

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