Versace recruits 10 year old for latest modelling campaign
Versace has chosen the 10 year old daughter of supermodel Cindy Crawford to front its first ever Young Versace advertising campaign.
Kaia Gerber will model a range of pre-teen clothing for the spring/summer 2012 market and has already completed a shoot with renowned photographers Mert Alas and Marcus Piggott.
Speaking of her latest recruit Donatella Versace said: “Like her mother, Kaia has a very special gift. The camera really, really loves her.
“Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother's footsteps!”
The campaign follows the unveiling of the first Young Versace store in Milan last month.