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Versace recruits 10 year old for latest modelling campaign

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By John Glenday, Reporter

January 19, 2012 | 1 min read

Versace has chosen the 10 year old daughter of supermodel Cindy Crawford to front its first ever Young Versace advertising campaign.

Kaia Gerber will model a range of pre-teen clothing for the spring/summer 2012 market and has already completed a shoot with renowned photographers Mert Alas and Marcus Piggott.

Speaking of her latest recruit Donatella Versace said: “Like her mother, Kaia has a very special gift. The camera really, really loves her.

“Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother's footsteps!”

The campaign follows the unveiling of the first Young Versace store in Milan last month.

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