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Southern Comfort turns to Facebook for latest campaign activity


By The Drum Team, Editorial

January 19, 2012 | 2 min read

Southern Comfort UK has launched a personalised video Facebook campaign which aims to persuade the brands social media followers to embrace the unexpected.

Developed by Grape Digital, the ‘Unplan your 2012’ campaign features Baron Jazz who aims to offer advice for fans on not taking life too seriously, including advising people not to take life too seriously.

The Facebook page asks users to submit the name of a friend along with a New Year’s Resolution, which Baron Jazz uses to record a personalised message.

The is the latest activity as part of Southern Comfort’s ‘Here’s to the Unexpected’ campaign.

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