Heineken has appointed The Marketing store to handle the global below-the-line and brand activation activity for Sol.
The appointed follows a two-way pitch, with the agency beginning work immediately to deliver a global below-the-line campaign for on-and-off trade.
Vicente Cortina, marketing manager for Sol Global, said: “We are very pleased to welcome The Marketing Store to the Sol family. They are the final piece in our world class agency puzzle. The four key things that impressed us were The Marketing Store’s Strategic Focus, Global Approach, Creativity and their Passion”.
Lisa Bonney managing director at The Marketing Store, added: “We are delighted to kick off 2012 announcing this win. Sol is a great brand with a proud heritage; we are looking forward to working with such an ambitious creative client.”