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Digitas announces the appointment of worldwide head of strategic planning


By The Drum Team, Editorial

January 19, 2012 | 1 min read

Digitas has announced the appointment of Simon Calvert as worldwide head of strategic planning.

Calvert, who previously held the role of global chief planning officer and executive strategy director at Draftfcb, began the role earlier this month.

Mark Beeching, worldwide chief creative and strategy officer for Digitas, said: “Simon brings strong global experience to Digitas at an exciting time in our international growth.

“Simon is a great innovator and collaborator. He is a master of smart new approaches to digital listening and customer understanding and has the gift of turning all that intelligence into practical inspiration for teams. His appointment is an excellent fit with our client partners and the Digitas obsession with people, brands, relationships and measureable market impact.”

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Kitcatt Nohr Digitas

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