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Advertising Standards Authority

Ideal Standard appoints Euro RSCG London to pan-European communications brief


By The Drum Team, Editorial

January 19, 2012 | 1 min read

Bathroom solutions provider Ideal Standard has appointed Euro RSCG London to handle its pan-European communications account.

As part of the pitch, agencies were asked to develop a joined-up communications strategy that will that will work across all stakeholders and recharge the brand’s identity.

Kerris Bright, CMO for Ideal Standard International, said: “We were extremely impressed by Euro RSCG’s planning, creative and integrated capabilities and we are looking forward to working closely with them to deliver our commercial objectives. As Europe’s leading contemporary bathroom brand we wanted to work with a future focused and innovative agency.”

Russ Lidstone, CEO of Euro RSCG London, added: “Ideal Standard is a fantastic business focused on innovation and consumer centric design. There is a great opportunity to bring this truth to light in a compelling way and we look forward to helping them do so.”

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