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HBO Game of Thrones

HBO's Game of Thrones DVD release campaign to be handled by Cake

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By The Drum Team, Editorial

January 19, 2012 | 1 min read

The campaign to promote the DVD release of HBO's Game of Thrones will be handled by Cake, following a four way pitch.

The agency will begin activity immediately, with the aim of bringing to life some of the key plots and characters from the show, climaxing with an event at the end of February when the DVD launches.

Andrew Casher, Cake’s head of experiential, told Event: "The brief allows us to further demonstrate our creative prowess, with a theatrical treatment in a way that is true to the show¹s narrative. We are really looking forward to working with the HBO team.”

HBO Game of Thrones

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