The Drum Awards Festival - Official Deadline

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By Noel Young, Correspondent

January 19, 2012 | 1 min read

If you are baffled by the doggy VW teaser ad, now running on US TV screens in advance of the Super Bowl on February 5, join the club. Last year VW's ad "The Force," from Deutsch was voted by Adweek as US best commercial of 2011. So, they have a lot to live up to.

How does the teaser relate to the spot being worked on for the game? The car firm says, . "Keep an eye out for our 2012 Game Day commercial—it will all make sense. "

Here's a clue: The doggy spot spot stars the animals barking a canine rendition of "The Imperial March," aka "Darth Vader's Theme," the track featured in last year's VW Super Bowl

Says VW: "This video is not part of the actual 60-second spot that will be aired during this year's game. The Bark Side teaser was created to hint toward some of the exciting elements and characters that will be in the Super Bowl spot."

As they say, it will all become clear . You have to believe!!.

Darth Vader Super Bowl

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